The Excel Hoops team is made up individuals who have shared passions for basketball and developing the skills of the next generation of players in Canada
Our leadership team embodies that passion and diversity of experience:
Director of Training and Skills Development
Edson Jones is a true basketball addict. Edson has played basketball all his life, he eats, breathes, sleeps, & wakes up to basketball. When he first started out, shooting, dribbling, passing, they were all foreign concepts. But after thousands of hours in the park, in the gym, Edson developed a passion for controlling and dribbling a basketball. His love for dribbling quickly became his identity. Friends and family started calling Edson "Handles", as his skills grew to an elite level.
Edson continued to develop his skills, which quickly opened the door to playing post secondary basketball at Niagara College. After a college playing career littered with awards, Edson caught the eye of a well known coach for a professional team in Germany. One thing led to another, and before he knew it Edson found himself spending 9 years playing professionally in Germany, and even coaching at the youth level.
Despite a successful pro career, Edson never stops working and trying to improve his game. Edson continues to spend countless hours in the gym working on his shooting, ball handling, and fundamentals. The only difference now, is he has a new passion to mach his love of the game, and that is teaching it to others and helping them achieve their basketball dreams. Edson has quickly become an accomplished trainer. With a unique and challenging approach, he helps players develop a balanced skill set that is ready for the next level.
Director of Marketing
Peter grew up in Brampton having played most of his competitive basketball during the renaissance period of Canadian basketball, which saw talents like Tristan Thompson and Corey Joseph explode onto the scene. Peter started his playing career playing rep with the Brampton Blue Devils, Brampton Raptors. He then moved into the AAU circuit, playing with CIA basketball, and then continuing with the team once it merged with Bounce to form Canadian basketball powerhouse CIA Bounce. Peter also played on the Nike Elite Development Bantam and Midget regional teams. His high school career was played at Turner Fenton Secondary School, where he was named MVP on both his Junior and Senior teams, and in his final year, named Senior Athlete of the Year.
Peter achieved his BSc at the University of Waterloo in their unique, Science and Business program. Through internships and co-ops throughout university, Peter obtained a diverse set of experiences that led him to digital marketing. He gained a love for giving back during his time spent with One Voice One Team, a youth leadership organization, as a Program Delivery and Business development Specialist. He has spent the last 5 years as a consultant at SapientRazorfish (SR_), a global Digital Business Transformation agency. As a manager at SR_ he has worked with numerous fortune 100 brands, to help them connect with their customers in a new, digital age. Peter now hopes to marry his passions and experiences to take Excel Hoops to the next level.
Director of Operations
Jeff grew up in Cambridge, ON where he developed his craft as a player and coach. Cambridge Basketball had many former university players and coaches affiliated with them, helping mold Jeff into a Regional All-Star. Exposure to high level players and coaches developed a high Basketball IQ which Jeff tries to impart on the athletes he coaches. At the University Of Western Ontario, Jeff obtained a BSc in Kinesiology and played two years on the top ranked Western Varsity Football team. Here he learned what it takes to be an elite program, from both a player and coaching perspective.
In Peel, Jeff worked as a Science and Phys-Ed teacher for 10 years and for the last 7 years has been a guidance counselor. For 17 years he has coached boys basketball at the Tier 1 level going undefeated during the ROPSSAA regular season in 2010-11 and 2011-12. Jeff has been active in ROPSSAA by serving on various committees related to basketball. For the last two years he additionally coached the TFSS Jr. Girls team and drove them to the playoffs(single tier).
Jeff is the founder and has been the convener for the Trojan Invitational Tournament for the last 13 years. The Jr. and Sr. boys 16 team Tournaments have become a staple in the pre-season schedule for coaches in the Peel Region. Excel Hoops is now the perfect outlet for Jeff is to elevate basketball in the Peel Region.
Director of Player and Coach Development
Hali Burns began playing basketball in grade 3 and has not been able to put a ball down since. Hali had extensive success in high school. Through hard work and determination, Hali earned a basketball scholarship to NCAA Division 2 Ashland University in Ohio. She played out her freshman year at Ashland where her team was the GLIAC South division champions. After completion of her freshman year, Hali returned to Canada to play for the Sheridan College Bruins in the OCAA. At Sheridan, Hali was a pivotal part of the Bruins winning 3 Ontario College Athletic Association (OCAA) Championships and earning a National silver medal at the Canadian College Athletic Association (CCAA) Championships. During Hali’s time at Sheridan she earned 2 CCAA All-Canadian awards, 2 OCAA Player of the Year awards, 3 OCAA 1st Team All-stars, 3 OCAA Championship 1st Team All-stars, 2 OCAA Championship MVP awards, Academic All-Canadian, CCAA National Tournament 1st Team-All-star, OCAA League Scoring Champion and has been inducted in the Sheridan College Basketball Hall of Fame. Hali is a Canadian. Collegiate. Basketball. LEGEND.
After completing her decorated collegiate basketball career, Hali continued her playing career with Toronto’s Women’s semi-professional basketball team with the Phase One Lady Elite. However, Hali quickly found a new love for the game, in the form of coaching. Hali began coaching in 2010 and was named Ontario Basketball rookie coach of the year. She has gained experience in coaching at all different levels including the Provincial, Collegiate, OSBA, JUEL and AAU levels. Hali now hopes that with her experience and knowledge, she can help the next generation of basketball players succeed and attain their goals with Excel Hoops.